Subliminal Advertising :: GCSE Business Marketing Coursework

Subliminal Advertising1.) On television, a common technique to influence a watchman is to flash messages or images for so olive-sized time, that it almost seems like a flicker that really never happened. ways that this has been used is by flashing images that atomic number 18 pleasing to the eye, like a flashy color, or maybe withal a picture with inner innuendo. The cheapest technique, usually used by people, like car salesmen, is to ask the viewer a string of questions, which we all know willing have the get along yes. By doing this, the commercialised gets you ready to agree with any pitch they ar trying to pay you buy.2.) A more cunning way to make you buy a product is to brainwash your emotions, questioning yourself, Would I be a bad person if I do non by this product? For instance, the people that would like you to donate money to the sick, hungry children is around run-down village. They show you pictures of babies crying, adults with hardly any meat on their bon es. The commercial then claims that by your donation, you can save a life, but if you do not, youre letting a life die. This technique is an effective way, but I believe that there are some ethics involved in purposely tampering ones emotions.3.) A technique usually described as using buzz run-in is found more in release than on television or radio. If we are scrolling through a theme and we see an exciting flashy word, our eyes tend to draw towards it. Companies are entirely aware of this, so thats why they flash language on their ads like, FREE, NEW, HURRY. Something about these words makes us want to see what the bunko game is all about, and to read the companys ad. Now when you do read the ad, there will be buzz words embedded into the ad that do not even look flashy. It is always words that do not in truth have any significant meaning, but they are added in anyways. For example, words like, homemade, improved, 100%, tasty, just to name a few.4.) Michael Jordan is selling y ou Gatorade, Jerry Seinfeld is backing up American Express, and Paul Reiser wants you to use AT&T. Why do these known stars appear on commercials and ads? The purpose is to subliminally give the product traits that it never even deserves, like wealth, fame, and success.