Juice Bar and Boost Juice Essay

Channels differentiation is their expertise and performance in their field. An avail in populate differentiation is when a particular business completelyow employ only the best people fitted for the job, who may be happy particularly for that component part in order to efficiently set come to the fore their duties and image differentiation is when a company go forth set themselves aside with for example, a logo or a slogan so consumers testament recognize much(prenominal) and know that brand name. elevate juice quiver club card, image, kick upstairs Juice, viewed 5 April 2012, < http//www. oostjuice. com. au/vibe>. acclivity Juice Vibe club card, image, Boost Juice, viewed 5 April 2012, < http//www. boostjuice. com. au/vibe>. by means of product differentiation, Boost learn been open to set themselves apart from the argument with their healthy products with fresh fruits and veget fitteds in their imbibes. By doing so Boost have been able to target the heal thy conscious consumers as well as those who are trying to be healthier. Using the fresh produce it in like manner provides consumers with daily nutritional intake but with a colossal taste.With all this freshness Boost are still able to compete with brands such as Easyway with their prices being roughly the same. Boost Juice has differentiated through with(predicate) their services by the use of taking peoples name with their orders to make it a much much friendlier environment. Boost is overly able to channel their services to fit each customer with their specific orders. With people differentiation Boost hires many young employees around their late teens to twenties in order for a more friendly and relaxed surrounding. With image differentiation, Boost is well known for their right green Styrofoam cups. The colour green also links them to the fresh quality of their products. Using these differentiation variables, Boost is able to have a competitive advantage over its compe titors in the market, providing great service with their freshness all packed into their well-known green cups. The 6 major forces in the companys macroenvironment are * Demographic * sparing * Natural * Technological * Political * Cultural The factors that may make believe Boost Juice are demographic, economic, and natural.The demographic environment is the human population and changes in this area can tinge Boost through its target market. Boost Juice bars are usually located in obtain centres, which testament attract all different kinds of people. A lot of Boosts consumers guide to be the younger adults who spend a lot of their time in shop centres. It is a comparative advantage that Boost Juice has in their location, choosing a widely populated area such a shopping centre where lots of people go instead of on a strip of street where less people will go.Consumers look at the convenience of a shopping centre to be able to procure all their needs and wants in one place. The economic environment involves the powers that will affect consumers and their choice to purchase and spend. The recent recession saw that consumers were more restricted on their spending behavior, cutting back on goods that were seen as unnecessary. Another factor is income people who earn more are more likely to spend more so the working sector will be attracted to Boost as they have the spending power to spoil in a healthy drink.Changes in economic factors such as interest range will also play a role in Boosts successfulness in the market. If interest rates rise, households will need to set aside more currency to repair of their debts and will spend less of wants. Consumers will rather save money and not spend it on Boost Juice drinks and instead drink water instead. So negative impacts on the economy will affect Boost Juice and their business. The natural environment includes the natural resources that will affect the businesses supplies.